Donating isn’t the same as investing. Impact-driven giving is rooted from data-driven investing.

Everyone wants to be a hero. Some of us dream of scoring the winning goal, launching the idea that saves the day, or making the move that turns the tide. Giving is no different. When you offer your hard-earned dollars to a cause you care about, you are doing good — and you should feel proud.

But what happens in times of crisis, when the economic climate feels uncertain?

In both the for-profit and nonprofit worlds, headlines whisper: “Uncertainty is here.” “Things could get worse.” We take stock — tightening household budgets, checking job security, assessing professional risks.

And then: the call comes. Because someone needs a hero.

“Without your help, it’s over.”

“Can we count on you?”

Of course, there are moments when stepping in is the right call. But at the Cultural Trust, we believe that doing good in the long run requires more than rescue — it requires vision. That’s why we’ve developed not only a defendable annual granting process but a true investment thesis. No matter the economic climate, we know our mission and always have a roadmap on how to fund art and culture to the best of our ability.

We’re inviting donors to join us in impact-driven giving: a smarter, stronger approach especially critical in times like these.

Now is not the time to stop giving. You just need to start giving differently.

We urge you to keep your thinking high level. What’s your mission? How will your giving create impact?

At the Cultural Trust, we’ve invested nearly $20 million into arts and culture over the past 18 years. We intentionally fund just six Legacy Partners: Common Chord, Figge Museum, Putnam Museum, Quad City Arts, Quad City Botanical Center, and the Quad City Symphony Orchestra.

Why? Because stability, collaboration, and readiness matter. Because doing good means strengthening what works, not just reacting to what feels urgent.

It’s tempting to respond to the crisis appeals — the ones warning that lights will go out and doors will close without immediate help.

But here’s a hard truth: Not every organization is built to last forever. And that's okay.

Doing good isn’t about saving everything. It’s about nurturing what can thrive. It’s about funding bold ideas, resilient institutions, and organizations that adapt to a changing world. Sometimes, when the ground shakes, it isn't about saving a crumbling house. It's about rebuilding something stronger, together.

The best philanthropists — and the best communities — invest in strength, not sentiment.

If a nonprofit can't show impact, articulate its value, or adapt to changing needs, we have to ask ourselves:

Are we preserving legacy — or preventing progress?

This moment calls for bravery. For giving that’s not only generous, but visionary.

At the Cultural Trust, we choose bold leadership over broken models.

We choose collaboration over competition.

We choose what's next over what’s comfortable.

And we invite you to choose it with us.

Choose to invest in organizations that are not just surviving — but shaping the future.

Choose to fuel a thriving, resilient arts and culture ecosystem right here at home.

Choose a different kind of philanthropy — one that transforms generations to come.

Because when we invest in strength today, we make greatness possible tomorrow.

We invite you to choose with us too.